STEP THREE - PROGRAM EXECUTION

Every client always wants to jump right to the execution phase. They ask RMG to produce materials before any discussions have taken place. Often, they have not completed the preliminary analysis necessary to determine what actually needs to be done and in what order.

They follow competitors, make broad assumptions, or worse, just do whatever feels right because they had limited success in the past with a form of customer contact. Old habits die hard. We believe our number one priority is educating clients that they don't have to keep running on a treadmill to be successful. With minimal preparation, their entire marketing program and every form of advertising and client contact they use can be more effective.

EXCEEDING GOALS - GETTING RESULTS
Our most recent example is a client who sends out several hundred highly targeted pieces each month to prospects. His anticipated rate of return according to traditional thinking is 2% or less.

Our return on investment - 16%. That is ten times the national average for direct response campaigns. Could your company benefit from this type of intelligent planning? RMG provides any portion of the services which follow, including production oversight and delivery.

For ALL PROGRAMS START HERE:
For ADVERTISING and PROMOTION:
For BRANDING:
For DIRECT SALES:
For DRTV PRODUCTION, TRADE SHOWS & EVENTS:
For MARCOMM & PR:
For PRODUCT DEVELOPMENT:
For WEB DEVELOPMENT:

 
RMG RATE INFORMATION

MARKETING & CREATIVE DIRECTION:

Comprehensive Integrated Marketing includes the coordinated production of many possible individual items. All must work together to support each other and many are strategically planned to build off one another. Without integration, companies are merely throwing darts at an empty wall. Remember these are tools, not answers in themselves, which must be utilized according to a carefully constructed plan. The plan can be simple or complex, short-term or long-term, but always created prior to execution.

For ALL PROGRAMS:
- Seek out new markets.
- Invent new product/service channels.
- Raise close rates and margins.
- Find the bloat and float your boat.
- Achieve target goals.
- Employ intelligent metrics.

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For ADVERTISING and PROMOTION:
- Design logotype, corporate identity, guidelines and branding.
- Develop packaging, product literature, manuals, guides, spec sheets, inserts and labeling.
- Conceive brochures, newsletters, trade slicks and buyer sales guides.
- Create the point-of-purchase displays and consumer sales pieces.
- Write white paper background on products for analysis or release.
- Requisition international versions of the materials for foreign language markets.
- Conceive advertising and promotion campaigns:
   - Print: newspaper, trade journals, magazines, direct mail.
   - Radio: spots, sponsorships and interviews.
   - Television: broadcast, cable, closed circuit, videography of events.
   - Internet: web authoring, design, animation and production.
   - Script development, music composition and jingles.
- Design innovative incentive/premium programs.
- Formulate collaborative promotions such as movie tie-ins, dual corporate presentations and cross marketing incentives.

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For BRANDING:
- Brand name creation.
- Research and register trademarks worldwide.
- Support copyright and trademark protection.
- Write and execute market plans, business plans, operational plans and objectives.
- Write marketing programs, proposals and answers to RFPs.

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For DIRECT SALES:
- Review all past efforts.
- Determine your weaknesses.
- Develop qualified lead generation.
- Create better presentations.
- Join your staff on-site.
- Recommend pricing strategies.
- Enlist experts as necessary.

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For DRTV PRODUCTION, TRADE SHOWS & EVENTS:
- Plan and direct trade shows or exhibits, manage operations and support teams.
- Write and rehearse demos, evaluate and test in-house personnel.
- Write reviews, press releases, exposition and infomercial material.
- Write and produce stage plays, videos, CD scripts and screenplays.

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For MARCOMM & PR:
- Work with internal resources to deliver a consistent message.
- Craft valuable sales support through insightful public relations.
- Execute direct contact events, seminars and promotions.
- Anticipate and provide positive image support.

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For PRODUCT DEVELOPMENT:
- Analyze features, benefits and liabilities.
- Help engineering interface with marketing.
- Review packaging, labeling and POP.
- Research consumer/business reaction.
- Coalesce key points for target markets.
- Write/rewrite releases, buyer's guides, manuals and interactive materials.
- Cheat by learning about competitors.
- Apply the knowledge learned.

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For WEB DEVELOPMENT:
- Coordinate overall marketing strategy with online PR.
- Provide content development, writing, editing and design.
- Configure online direct marketing programs.
- Advertise company sites/projects/products via online methods.

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RATE INFORMATION:

Please write us for details based on YOUR particular needs.

The first hour for a new client is free to review your plans/materials to date.

No Monthly Retainer for Smaller Projects

We have NO retainer fees for per project clients.

For established clients we would consider a retainer only when the client reaches minimal thresholds.

New Client Terms

Clients are given a quote of fees and expenses in advance of commencement. We require 50% payment in advance. Once we reach the halfway point for hours we require the remainder of the balance due. And any budgeted items which you are required to pay for must have the proper funds available for payment to vendors for our plans to succeed. This includes postage, printing, media buys, and other typical outside costs.

Easier Payments

Supplied with your email address we can simply send a PayPal invoice with a surcharge for the added costs to direct bill you. You can use any major credit card to pay for purchases.

Client Relationships

All client relationships can be solidified by a confidentiality agreement to protect your vital interests. We have standard agreements covering patents, copyrights, trade secrets, etc. with many companies. This way we can trade information and share ideas freely.

The average client/agency relationship is around a year-and-a-half for the industry. Many of our relationships have lasted longer than a decade with some approaching 15 years. We are confident that once we begin working together, we will be doing so for a long time to come.

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All inquiries should be directed via email to: RMG